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About HLS · Health & Longevity Standards

A Global Community for Standards and Leadership

HLS is a professional association that creates an international ecosystem where members and partners can connect, exchange knowledge, contribute to standards development, and shape the future of international patient services.
We invite professionals and organisations to join HLS and help set the direction for the industry.
Ecosystem around the HLS mark: Register, Professional community, International visibility, Professional visibility, Matchmaking, Events, Congress & Award, B2B access, Facilitator network and Directory, arranged around the HLS International Council seal
Membership and industry collaboration

A community helping shape international patient services

HLS membership brings together organisations and professionals involved in the future of international patient services.

Members contribute to industry standards, exchange knowledge, build international relationships and participate in initiatives designed to improve the international patient journey.

Membership activity · 01

HLS Global Observatory

02

HLS Working Groups

03

Closed HLS Members Roundtables

Who we serve

Designed for the international health tourism ecosystem

Its work spans the medical tourism, thermal health and longevity sectors.

HLS works with organisations and professionals including:

  • 01Hospitals
  • 02Clinics
  • 03Medical spas
  • 04Thermal resorts
  • 05Wellness hotels
  • 06Longevity suppliers
  • 07Medical tourism facilitators
  • 08Medical tourism agencies
Our scope

Focused on the services around clinical care

HLS does not accredit clinical care. Its standards assess the organisation, quality and consistency of the non-clinical services and processes that support the international patient journey.

Outside HLS scope

Clinical care and medical protocols

HLS does not accredit clinical care.

Important clarification

HLS Qualification does not replace statutory licences, public accreditation, mandatory certifications or clinical approvals required in an organisation’s jurisdiction.

Within HLS scope

Non-clinical services and processes, including

  • 01Patient journey organisation
  • 02Communication and health literacy
  • 03Documentation and provenance
  • 04Privacy, data and responsible AI controls
  • 05Quotations and financial transparency
  • 06Risk and escalation processes
  • 07Discharge, follow-up and complaints
  • 08KPIs, audit and improvement
  • 09Coordination between facilities, facilitators and international partners
What we do

Standards, training and independent qualification

HLS works across four core functions.

Certify

Qualification

Organisations can be independently assessed against the applicable HLS Standard and, when requirements are met, receive an HLS Qualification.

Set standards

Published criteria

HLS develops published, criteria-based standards for the organisational, service and non-clinical processes that shape the international patient pathway.

Train

Structured learning

HLS provides structured learning for the teams responsible for international patient coordination, communication, documentation, continuity and commercial support.

Award

Recognition

HLS recognises organisations and professionals that demonstrate alignment with its standards and qualification framework.

Founding team

Founded by people who work across the international patient journey

HLS was founded by professionals with experience across medical tourism, international marketing, digital patient journeys, wellness standards and quality systems.

Portrait of Natalia Strokovska

Natalia Strokovska

Founder of DoctorGeo, Ukraine

Brings 15 years of experience in medical tourism publishing and B2B network development.

Portrait of Raffaella Di Sipio

Raffaella Di Sipio

Medical & Longevity Manager at Terme & Spa Italia

Contributes expertise in medical and longevity services.

Portrait of Mariaantonietta Princivalle

Mariaantonietta Princivalle

Founder of BookingsMed, Italy

Brings 30 years of experience in digital patient journeys and international marketing.

Portrait of Lara Bulfoni

Lara Bulfoni

Founder of Lara Bulfoni Ltd, Italy

Brings 30 years of experience in wellness hotel standards and quality systems.

Next step

Building a more consistent international patient journey

HLS provides a shared framework for organisations and professionals that want to strengthen the non-clinical services surrounding international care.

Through standards, training, implementation support and independent qualification, HLS helps create clearer expectations across the international patient ecosystem.

Book the Scoping Call

Start with an introductory conversation to review your organisation, understand the relevant HLS pathway and identify the next appropriate step.